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Month: April 2010

Giving an idea to SEO through link building

For those who don’t quite grasp the idea of how link building is possible for SEO (search engine optimisation), the infographic above should give a clear idea of how the concept of link building can be done, courtesy of Datadial London. Link building is considered as the “currency” of the World Wide Web. Without relevant links pointing to your website in large numbers, search engines such as Google will not be able to find and quickly index your web pages or rank your website well in their search engine results page. Your website will be buried under the plethora of other websites which have done their SEO homework well through link building. If you have no idea how to begin building links to your website, you can easily hire London SEO agency, which can do the relevant SEO work for you.


Tips on buying and selling websites

Anyone who has been involved in building and developing websites online knows that one can make a profit from buying and selling websites. Selling a Website, however, requires that you take into account several important things before you decide to pitch your website to a buyer for a sale.

The first step you should undertake is to get a Website Valuation. After that, all you need to do is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy after seeing a strong recommendation to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your website. Website due diligence must always be kept into mind.

You should also publish testimonials and comments from your customers after every website sale. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see the testimonials of your past successes, they will have the confidence to buy from you because human beings follow the herd mentality. When others have bought and proven it authentic, they will jump on the bandwagon and buy websites from you as well.


Interesting URL shorteners on the internet

Many websites have very long URLs for their articles, especially more so with blogs that rely on automated permalinks which reuse their titles. For example, a URL can be as follows:

Such long URLs can actually break if you try to repost them in forums or e-mails. So what is the solution? You use a URL shortener, of course! With a URL shortener, the long URL example I gave above can easily be shortened into:

Short and sweet, right?

Incoming search terms:

  • interesting url

Poking around SEO Book

I have been poking around Aaron Wall’s SEO Book after subscribing to its membership and I’ve certainly discovered some important things which cuts through the hype about it. The fee is $300 a month, which is definitely way overpriced after I’ve checked out the material available. Fortunately, I didn’t have to pay for the full amount and the subscription will be cancelled at the end of this month, so….

I personally feel that unless you are a total newbie or just beginning to start into search engine optimization (SEO) and want to expand your knowledge of the industry, SEO Book is not for you. Its not to say that SEO Book is totally worthless….I am still printing out tons of material from their “Training” programme which are relevant to my current SEO and SEM needs. Their community forum also has some interesting case studies and SEO-related articles that I am printing out for future reference (and simply because I can). However, let’s just say that after being in the industry for 2 years or so, there’s really nothing major in the content that I don’t know already. After all, experience is certainly the best teacher of all, not a closed “elite” community which charges a ludicrously high fee per month for membership.


VCTech Network Forums

Since the forum is pretty much completed now, I think the story can now be told. I have started a new webmasters forum at VCTech Network, my company website. My original intention was for it to serve as a support forum and discussion for our online products and services, i.e. our blog aggregator service, URL shortener and PageRank checker, among other things. But since its pretty much close to what webmasters would want to use for their sites anyway, I thought why not expand on it? I’ve always wanted to run my own webmasters forum. Considering the recent spate of incidents involved in me getting banned from webmaster forums, I think that the timing could not be better.

I hereby take the opportunity to cordially invite you to the VCTech Network Forums.


YPN to shut down on April 30th 2010

Well this is certainly no April Fool’s joke, seeing that this was widely reported on many tech blogs, including TechCrunch. This has also been confirmed on the YPN Blog. If you are a Yahoo Publisher Network (YPN) publisher, you would have received the following e-mail informing you of this decision:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending april 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

This will certainly be a problem for many YPN publishers who are banned from Google AdSense, the stronger competitor of YPN. On my part, I’ve never used it myself but I have been waiting patiently for YPN to come out of beta (even though it has been 5 years) and go international, however remote it was. Looks like this possibility has now become impossible.