In the past time, closely every instance of search engine optimization has been aimed towards dominating specific phrases in major search engines. The phrases are usually generic and a large number of companies contend for dominance. This gives major, national companies an advantage and makes life not so easy for low and medium businesses. Over the last year or so though, Google especially has began to reline itself for smaller and mid-sized businesses by started to boost local results over national results. For general explores that have no local direction, they still present national results. Nonetheless, for numerous searches that are signified to be local, like a search for the word “quick online credit” or “credit report“, Google now displays local maps results to help their searchers find related results. This gives companies that are local a method to even the playing field versus national companies. If you’re a national company, it’s not easy to be just down the road.