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Google Analytics Master Class in Kuala Lumpur

On Thursday, I attended the Google Analytics Master Class (GAMC) at Hilton Hotel which was held for the first time in Kuala Lumpur. According to the organisers, it was previously held in Singapore in 2009 and when they saw that many Malaysians flew in to Singapore to attend the seminar, they thought that it would be a good idea to have the GAMC in both Kuala Lumpur and Singapore this year. Apparently they didn’t expect the seminar to have such a huge turnout. I, too, along with my friend Malcolm had to wait in a very long queue to enter the hall.

Took a photo of myself, since I was bored waiting for the event to start.

Somehow we managed to find some seats. Due to the huge crowd, we had to wait awhile for the registration process to be completed. The event was supposed to start at 2.00pm but it was delayed by at least fifteen minutes.

Umm….not really that short, but I suppose it cannot be helped.

After waiting quite awhile, the show finally got back on the road, so to speak. First up was Beth Liebert, the Product Manager for Google Analytics, presenting the Keynote Address. She showed us some slides, it really gave me a good idea on how powerful Google Analytics can be if you do it right and have conceived “goals” for your site. “Goals” can be applicable to any type of site, even if its not-for-profit.

Next speaker on the stage was Stephanie Hsu, Google Analytics Specialist. She came all the way from Mountain View, CA to give us an insight on how Google Analytics was conceived and how it can be used. The title of her topic was “Google Analytics. Powerful. Flexible. Intelligent”. I managed to take a photo of one of her more interesting slides.

After Beth Liebert (again) went on stage with her presentation on “The Power of Segmentation” and Adrian Tan from clickTRUE with “Taming the HiPPO” (that stands for “Highly Paid Person), Vinoj Vijeyakumaar, the Customer Solutions Engineer for Southeast Asia presented his segment.

Title of his topic was “Shaping The Funnel”, where he demonstrates how Google Analytics can help you analyse the data from funnelling the traffic to certain pages. Interesting stuff there.

After that, there was a break for tea, some food and drinks were served. Unfortunately at this point of time, I had to leave early due to some personal issues. I am actually still very super-pissed (even today, long after the event had ended) that I had to go on that particular personal errand for no real reason at all. Still, it was a very insightful event, and although I was not around for the second leg of the event, I do realise the potential of Google Analytics better than I do before entering that hall.

I hope they will have the event next year in KL, because this time I will be sure to sit through the whole thing until the end…even if there is a tsunami or an earthquake outside.

45 Comments

  1. boss
    boss April 9, 2010

    is it good? what your summary for this class?

  2. mmminja
    mmminja July 16, 2012

    I have an ecommerce store and I started a google analytics account. When I log into the back end of my online store, the google analytics overlay bar shows up and and I can’t get rid of it. How do you get rid of it? I use Chrome.

  3. everydayGuitarist
    everydayGuitarist July 19, 2012

    Recently i added my blog with google analytics, after that my revenue has reduced drastically very low. I do not know the reason. I would like to the differences between the two.

  4. Keegan
    Keegan July 19, 2012

    I want to become an expert at Google Analytics. Are there any great resources online that will help me accomplish this? Also, do I need a Gmail account to access Google Analytics? Can I use another Email account?

  5. Gundown64
    Gundown64 July 21, 2012

    What is the reason of increasing new visits and decrease in total visits in google analytics?

  6. Jerosh Nagulachandran
    Jerosh Nagulachandran July 22, 2012

    If I put the google analytics code in my website, and then continually preview the local html file (which has the google analytics code in it), will that register to google visits each time I preview my site before posting to the web?
    Won’t it execute the piece of google code each time I preview my page?

  7. Jenna
    Jenna August 3, 2012

    I’m looking at my company’s google analytics reports and I would like to figure out a way where under “campaigns” I can group our referrals into different groups, like “Partnership Referrals” or “Banner Advertising”, but I can’t seem to figure out how. I’m not sure if it won’t let me do this for campaigns that aren’t Google AdSense campaigns either. If this is the case, are there any other analytics sites that will? Thanks in advance!

  8. steve
    steve August 8, 2012

    Google analytics by default only gives the domain that linked to your site in its referring sites section. I have heard there’s a way to get it to tell you exactly which specific web-pages link to you but I have been unable to activate this functionality. Any ideas…?

  9. Christopher J
    Christopher J August 17, 2012

    I’m looking at my company’s google analytics reports and I would like to figure out a way where under “campaigns” I can group our referrals into different groups, like “Partnership Referrals” or “Banner Advertising”, but I can’t seem to figure out how. I’m not sure if it won’t let me do this for campaigns that aren’t Google AdSense campaigns either. If this is the case, are there any other analytics sites that will? Thanks in advance!

  10. xiM Clutch
    xiM Clutch August 17, 2012

    I have an ecommerce store and I started a google analytics account. When I log into the back end of my online store, the google analytics overlay bar shows up and and I can’t get rid of it. How do you get rid of it? I use Chrome.

  11. mrankinmatt
    mrankinmatt August 18, 2012

    I have Google Analytics tracking code on my website. While it is certainly powerful, I don’t see anyway I can use the information on my site. Specifically I want to add some statistics such as pageviews, visitors, most popular pages. Is there a way this can be done without logging into Google Analytics and exporting the reports? This is extremely cumbersome.
    Thanks.

  12. Arminator
    Arminator August 27, 2012

    how do you get the code to enter into your site on google analytics?

    Cant find the settings tab on it

    Cheers

  13. forahobby
    forahobby August 29, 2012

    I am an MBA with sales experience. I am looking for a good analytics course.

  14. have faith
    have faith September 1, 2012

    My page was created with Webeasy Professional 7 software, so I used a template and know nothing about code. Is there an easy way to get the analytics code into my site so I can start tracking visitors?

  15. MAK & CHEESE
    MAK & CHEESE September 3, 2012

    Monster, Career Builder and the like seem only good for junior or mid level positions. My specialty is actually pricing strategy, but a broader search area I use is market strategy, or market analytics. Looking for an effective site (Ladders, or ExecU Net type) that focuses on Senior Director or VP level positions.

  16. Xbox Gamer
    Xbox Gamer September 5, 2012

    Hi,

    I know it sounds like I’m trying to do something bad that’ll be cheating something, but I created an analytics program, and I want to get a lot of proxy views to see how it works before I advertise and release my website to the public.

    Does anyone know an easy way to do this?

    I was wondering if there was something where you can type in a website and it’ll view it with a few hundred different proxies (the more the better).

  17. evil chevy
    evil chevy September 6, 2012

    i heard modifying the host file will do it but i dont want to mess with that

    whenever a webpage is loading and i look in the bottom of firefox with what its loading it always slows down by the time all that analytics stuff loads… and are there other analytic services out there to block? Plus i dont want a major company stalking me everywhere i go, its just wierd.

  18. Mark M
    Mark M September 8, 2012

    I have a musician I am managing and he has several thousand facebook friends/likes on his facebook group. Also he has several thousand free album downloads.

    How can I get the analytics for WHO these people are (where they are from, how old they are, etc..) so I can better manage him?

    Thanks

  19. Andre
    Andre September 8, 2012

    I am totally lost. I have tried millions times to work out how you do this, but now I am totally lost. I was given a Tracking code not sure do I need to change the blue high lighted code or not. Any help or ideas will be most helpful. Thank you

    personalized Google Analytics Tracking Code

  20. Keegan
    Keegan September 8, 2012

    I just setup Google Analytics on my site ( within the last day). The data just started surfacing. I am wondering how long I need to wait to get an accurate assessment from it?

    Thanks

  21. sethburger
    sethburger September 8, 2012

    what is the difference between google analytics and google webmaster? i am almost finished my website now and i dont know the difference between the two. what are the differences?

  22. The Villain
    The Villain September 10, 2012

    I want to learn about advertiser analytics. Are there publicly available resources on line? Any books to recommend?

  23. Nick
    Nick September 10, 2012

    If I put the google analytics code in my website, and then continually preview the local html file (which has the google analytics code in it), will that register to google visits each time I preview my site before posting to the web?
    Won’t it execute the piece of google code each time I preview my page?

  24. uberfailz
    uberfailz September 11, 2012

    I have a blog on blogger and I have signed up for Google Analytics to monitor my website views. Is there a way to insert a google analytics code to your website so that a “counter” will appear on your website? If so, how can I do this?

  25. norrin_shadowwolf
    norrin_shadowwolf September 15, 2012

    For example, I visit a site, then I type in a different website in the URL bar, thus leaving that site. Will Google Analytics show what website I went to after leaving their page?

  26. Seth
    Seth September 24, 2012

    What sorts of reports are the most important? Keyword, visitor tracking, etc. I know Analytics can do a ton.

    I’m a photographer.

  27. BRUTE
    BRUTE September 29, 2012

    I’m trying to allow certain websites being blocked by google-analytics using ABP to block google-analytics. How do I completely block google-analytics by using ABP. In fact, I just want to ban google-analytics from my computer. Please tell me what to do after I click the ABP sign in the top right corner of my browser.

  28. norrin_shadowwolf
    norrin_shadowwolf October 6, 2012

    I have a look on Firebug’s Net tab and my site finishes loading after 6.5s.
    However, all the pictures and stuff that belong to the site itself finishes loading after the first 2s.
    After that, Google loads analytics and adsense. Worse than that, they are not loaded parallel.

    How to still have the Google products without reducing the homepage’s rendering time?

  29. Dark_LovexXx
    Dark_LovexXx October 6, 2012

    I signed up for Google analytics, and after I agreed to the terms and conditions then continue button, it just redirects me back to Google analytics sign-up page. And whenever I try to sign in, it redirects me to that page again. This doesn’t happen with any other Google products. Why is this happening, and how can I get my code? thanks!

  30. Zanto
    Zanto October 6, 2012

    I have used Google Analytics in the past on my WordPress blog. But now, I have changed the theme and lost the tracking code too. I don’t know where to take the code from to implement it in my new theme. I have tried looking in my Google Analytics control panel but no luck…Can anybody help me?

  31. Mark M
    Mark M October 6, 2012

    I have a Joomla website and already set up a Google Analytics account, now how do I add the code to my website so that it will keep track of visitors etc to every page? Thanks!

  32. Jeffery Carlson
    Jeffery Carlson October 7, 2012

    I have been using Google analytics on my site.
    Google analytics presents reports but in different categories and not in an integrated manner.

    I want to track each users actitvity like:
    when he came, how he came, where he came from, through which country, which page he visited and time spent on each page.

    Repors in analytics show that but not in a collective manner.
    I want to view all this data in one go for each user. Is it possible using filters or by creating reports? please help out

  33. Adam
    Adam October 10, 2012

    I have an ecommerce store and I started a google analytics account. When I log into the back end of my online store, the google analytics overlay bar shows up and and I can’t get rid of it. How do you get rid of it? I use Chrome.

  34. Ev dog
    Ev dog October 13, 2012

    I want to use google analytics to optimize my website. I haven’t registered yet though, because I’m not ready to–my site isn’t up yet. I’m just curious how the whole thing works.

  35. Ryan Z
    Ryan Z October 15, 2012

    I’m looking at my company’s google analytics reports and I would like to figure out a way where under “campaigns” I can group our referrals into different groups, like “Partnership Referrals” or “Banner Advertising”, but I can’t seem to figure out how. I’m not sure if it won’t let me do this for campaigns that aren’t Google AdSense campaigns either. If this is the case, are there any other analytics sites that will? Thanks in advance!

  36. Maggie
    Maggie October 20, 2012

    Will it only track if you watch videos? Or does it also count you in analytics for ONLY viewing their profile? And what if one of their videos is set as the “featured video” on their profile, but you never clicked play? Would it then count as a view to that video?

  37. vanvark83
    vanvark83 October 23, 2012

    I’m looking to go into marketing but i heard marketing by itself (ex: brand management, which is where i would like to end up) is a very soft degree due to it’s limited quantitative focus. I was thinking about doing marketing analytics instead, which has a lot of focus on statistics, excel, sas, multivariate testing, etc. I’m also considering an MBA but that would again just be regular marketing but an MBA is a better known degree.

    The school I would do marketing analytics at is NYU, the MBA would be from a slightly lower level school like Rutgers. Which is better?

  38. Big Banger
    Big Banger November 2, 2012

    So I set google analytics up on my etsy shop and I know that you put in a url of your goal, but how do I do this for an Item sold? Because I don’t know the url destination for a sold Item or the ones in between.

  39. heavenly sword
    heavenly sword November 5, 2012

    Does anybody have a recommendation for a video analytics company? We are looking for an Omniture/Webtrend/GA equivalent but only for video, and we are not looking to purchase a video hosting/analytics package.

    Thanks so much for your help!

  40. Blake
    Blake November 6, 2012

    I am looking for a web analytics program that I could just install on a server and not have to inject code into each page. Even an automatic injection program can get messy. A program that just monitors through the server would be awesome. Open source would also be nice.

  41. everythingisgonnabefine
    everythingisgonnabefine November 6, 2012

    I have a web page was never setup as a “Goal” in Google Analytics but I need to extract visitor information for that page only (not the home page). If there is no chance of getting this information from Analytics, do you have any recommendations on website/software that i can use to obtain historical data for my web page visits?

  42. Praveen
    Praveen November 8, 2012

    Google analytics by default only gives the domain that linked to your site in its referring sites section. I have heard there’s a way to get it to tell you exactly which specific web-pages link to you but I have been unable to activate this functionality. Any ideas…?

  43. rndmaktn
    rndmaktn November 17, 2012

    What is the difference between Google AdWords and Analytics ?

  44. Gamer959
    Gamer959 November 20, 2012

    I know I’ve had some visits, but they’re still saying zero. I just opened up Google ANalytics yesterday, so maybe they just haven’t updated yet?

  45. SteveO
    SteveO November 20, 2012

    I set up a site that has URL tracking on it. I am sending out emails that have URL tracked links. When I look in Google Analytics I see a certain amount of traffic from these links. But I also see a certain amount of traffic that comes from ‘referred’ sites. I am unsure if this is due to my activity or not. Figuring this out will help me determine how successful my marketing efforts actually are.

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