I have been poking around Aaron Wall’s SEO Book after subscribing to its membership and I’ve certainly discovered some important things which cuts through the hype about it. The fee is $300 a month, which is definitely way overpriced after I’ve checked out the material available. Fortunately, I didn’t have to pay for the full amount and the subscription will be cancelled at the end of this month, so….
I personally feel that unless you are a total newbie or just beginning to start into search engine optimization (SEO) and want to expand your knowledge of the industry, SEO Book is not for you. Its not to say that SEO Book is totally worthless….I am still printing out tons of material from their “Training” programme which are relevant to my current SEO and SEM needs. Their community forum also has some interesting case studies and SEO-related articles that I am printing out for future reference (and simply because I can). However, let’s just say that after being in the industry for 2 years or so, there’s really nothing major in the content that I don’t know already. After all, experience is certainly the best teacher of all, not a closed “elite” community which charges a ludicrously high fee per month for membership.