The power of a blog is endless due to its many attributes and functions. A blog can be used to provide your own opinion, to rank about an issue, to provide information or just for business purposes. No matter how you look at it, your blog will succeed in that particular manner. If you trying to give your opinion on a particular law that just passed in your country, you will be very likely to catch the attention of the ministers and general public.
Search engines are constantly being flooded with queries, and the search engine spiders are roaming through sites 24/7. Blogs are more search engine friendly when compared to regular HTML based pages. Search engines like Google love unique content; so you should focus on posting unique, quality content. It will establish a firm reader base and still give you good rankings on the search engines.