At the beginning of 2000, Yahoo! was indisputably the only major search engine that everyone turns to for a solution to their search queries. They also had a solid range of products, ranging from free e-mail services to photo sharing, free web hosting and various other services. Then Google entered the fray and everything has changed since then. The reason for this is simply the lack of innovation on Yahoo’s part and their disinterest in offering something of value for nothing to their users, as what Google is doing currently.
Yahoo! has been going down and down for the past ten years. They have shut down popular services such as Geocities and MyBlogLog, and even sold off Delicious.com. Now even their security has been compromised by hackers. When something serious like this happens, users lose their trust in a company and without user support, the company is bound to fail. I forsee this happening to Yahoo! in the not-so-far future.