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YPN to shut down on April 30th 2010

Well this is certainly no April Fool’s joke, seeing that this was widely reported on many tech blogs, including TechCrunch. This has also been confirmed on the YPN Blog. If you are a Yahoo Publisher Network (YPN) publisher, you would have received the following e-mail informing you of this decision:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending april 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

This will certainly be a problem for many YPN publishers who are banned from Google AdSense, the stronger competitor of YPN. On my part, I’ve never used it myself but I have been waiting patiently for YPN to come out of beta (even though it has been 5 years) and go international, however remote it was. Looks like this possibility has now become impossible.

YPN has now recommended Chitika as an alternative to their programme:

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! content match and sponsored search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network Beta. If you have any questions regarding this announcement, please contact our support team at , monday through friday from 7:00 a.m. To 5:00 p.m. PDT.

Chitika has indeed set up a rescue page for YPN publishers here. So this certainly proves that the YPN closure is not a new rumour. First Geocities was closed down, and now this. What will be the next product Yahoo! will sacrifice next?

53 Comments

  1. slipknot0129
    slipknot0129 November 22, 2012

    I’m not talking about pop-ups, but the ads that all web pages now have. I do a lot of research for school and on some web pages it might take up awhile to load up all the small ads and so on. This is annoying so is there anything I can do to stop the ads from loading on webpages in Internet Explorer 8?

    Please don’t just say switch to firefox/chrome because these ads load on every browser not just explorer.

  2. everythingisgonnabefine
    everythingisgonnabefine November 22, 2012

    It’s almost comical. Nearly every single ad is for one candidate or the other. Six ads in a row, Coakley, Brown, Brown, Coakley, Brown. I guess the TV stations are doing well.

  3. Ev dog
    Ev dog November 23, 2012

    I would like to have the supermarket ads from the Dallas Morning News, but have never known which day of the week they are in the newspaper. I know Sundays have coupons but not very many ads. 10 points for best answer!!!

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