Well this is certainly no April Fool’s joke, seeing that this was widely reported on many tech blogs, including TechCrunch. This has also been confirmed on the YPN Blog. If you are a Yahoo Publisher Network (YPN) publisher, you would have received the following e-mail informing you of this decision:
Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending april 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.
Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.
This will certainly be a problem for many YPN publishers who are banned from Google AdSense, the stronger competitor of YPN. On my part, I’ve never used it myself but I have been waiting patiently for YPN to come out of beta (even though it has been 5 years) and go international, however remote it was. Looks like this possibility has now become impossible.
YPN has now recommended Chitika as an alternative to their programme:
For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! content match and sponsored search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.
We thank you for your participation in the Yahoo! Publisher Network Beta. If you have any questions regarding this announcement, please contact our support team at , monday through friday from 7:00 a.m. To 5:00 p.m. PDT.
Chitika has indeed set up a rescue page for YPN publishers here. So this certainly proves that the YPN closure is not a new rumour. First Geocities was closed down, and now this. What will be the next product Yahoo! will sacrifice next?